Designing Type

Designing Type PDF
Author: Karen Cheng
Publisher: Laurence King Publishing
ISBN: 9781856694452
Size: 70.19 MB
Format: PDF, Mobi
Category : Graphic design (Typography)
Languages : en
Pages : 232
View: 3944

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Book Description:

Designing Type

by Karen Cheng, Designing Type Book available in PDF, EPUB, Mobi Format. Download Designing Type books, 'Designing Type' brings insight to the art and process of developing a typeface. Illustrated with type specimens and diagrams demonstrating visual principles and letter construction, this book is useful for both experienced professionals and novice designers.







Designing Type

Designing Type PDF
Author: Karen Cheng
Publisher: Yale University Press
ISBN: 0300259530
Size: 67.88 MB
Format: PDF, ePub, Mobi
Category : Design
Languages : en
Pages : 248
View: 4901

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Book Description:

Designing Type

by Karen Cheng, Designing Type Book available in PDF, EPUB, Mobi Format. Download Designing Type books, The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.







Designing Type

Designing Type PDF
Author: Karen Cheng
Publisher: Yale University Press
ISBN: 9780300111507
Size: 21.42 MB
Format: PDF, ePub
Category : Design
Languages : en
Pages : 224
View: 6957

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Book Description:

Designing Type

by Karen Cheng, Designing Type Book available in PDF, EPUB, Mobi Format. Download Designing Type books, An indispensable new guide for developing and designing typefaces One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.







Designing Type Second Edition

Designing Type  Second Edition PDF
Author: Karen Cheng
Publisher:
ISBN: 9781786277480
Size: 21.95 MB
Format: PDF, ePub
Category :
Languages : en
Pages :
View: 7720

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Book Description:

Designing Type Second Edition

by Karen Cheng, Designing Type Second Edition Book available in PDF, EPUB, Mobi Format. Download Designing Type Second Edition books, Designing Typeis a comprehensive guide to type design, often hailed as a 'must-have' for typographers, graphic designers and students. In this revised edition, the author provides more in-depth discussion of the processes behind developing typefaces and the basic issues that need to be taken into consideration such as visual principles and letter construction, optical compensation and legibility, and the relationships between letters and shapes in a font. The book's design has been refreshed with the introduction of more contemporary typefaces, more explanatory diagrams and a closer connection between text and corresponding image.







Designing With Type 5th Edition

Designing with Type  5th Edition PDF
Author: James Craig
Publisher: Watson-Guptill
ISBN: 0823085600
Size: 43.35 MB
Format: PDF, ePub
Category : Design
Languages : en
Pages : 176
View: 3252

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Book Description:

Designing With Type 5th Edition

by James Craig, Designing With Type 5th Edition Book available in PDF, EPUB, Mobi Format. Download Designing With Type 5th Edition books, The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers. From the Trade Paperback edition.







Design With Type

Design with Type PDF
Author: Carl Dair
Publisher: University of Toronto Press
ISBN: 0802065198
Size: 17.50 MB
Format: PDF, ePub, Docs
Category : Architecture
Languages : en
Pages : 162
View: 1389

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Book Description:

Design With Type

by Carl Dair, Design With Type Book available in PDF, EPUB, Mobi Format. Download Design With Type books, Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.







Designing With Type

Designing with Type PDF
Author: James Craig
Publisher: Watson-Guptill
ISBN: 9780823013470
Size: 65.60 MB
Format: PDF, Mobi
Category : Art
Languages : en
Pages : 176
View: 2004

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Book Description:

Designing With Type

by James Craig, Designing With Type Book available in PDF, EPUB, Mobi Format. Download Designing With Type books, The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.







Lettering Type Creating Letters And Designing Typefaces

Lettering   Type  Creating Letters and Designing Typefaces PDF
Author: Bruce Willen
Publisher: Princeton Architectural Press
ISBN: 9781568987651
Size: 80.73 MB
Format: PDF, Kindle
Category : Design
Languages : en
Pages : 129
View: 6862

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Book Description:

Lettering Type Creating Letters And Designing Typefaces

by Bruce Willen, Lettering Type Creating Letters And Designing Typefaces Book available in PDF, EPUB, Mobi Format. Download Lettering Type Creating Letters And Designing Typefaces books, A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.







An A Z Of Type Designers

An A Z of Type Designers PDF
Author: Neil Macmillan
Publisher: Yale University Press
ISBN: 9780300111514
Size: 16.68 MB
Format: PDF, Kindle
Category : Art
Languages : en
Pages : 200
View: 7162

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Book Description:

An A Z Of Type Designers

by Neil Macmillan, An A Z Of Type Designers Book available in PDF, EPUB, Mobi Format. Download An A Z Of Type Designers books, Review: "This illustrated A-Z features outstanding type designers from around the world, from Gutenberg to the present day. Arranged alphabetically by designer's name, the book contains over 260 biographical profiles. Entries are illustrated by key typefaces taken from a wide range of sources, including type specimens, original posters, private press editions and magazine covers, and also give a list of work and, where applicable, further reading references and a website address. An essential reference for typographers, graphic designers and students, the book also features a full index and eight short texts by leading typographers - Jonathan Barnbrook, Erik van Blokland, Clive Bruton, John Downer, John Hudson, Jean Francois Porchez, Erik Spiekermann and Jeremy Tankard - that cover a variety of different aspects of type design, including typeface revivals, font piracy, designing fonts for corporate identities and the role of nationality in type design."--BOOK JACKET







Design School Type

Design School  Type PDF
Author: Richard Poulin
Publisher: Design School
ISBN: 163159320X
Size: 31.94 MB
Format: PDF, ePub
Category : Design
Languages : en
Pages : 240
View: 4783

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Book Description:

Design School Type

by Richard Poulin, Design School Type Book available in PDF, EPUB, Mobi Format. Download Design School Type books, Design School: Type is an instructive guide for students, recent graduates, and self-taught designers. You'll get a comprehensive introduction to typography, a crucially important skill that underpins practically every aspect of graphic design These guided lessons offer in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section is interspersed with tests designed to help you retain the information they've covered, and a selection of relevant support files in popular design software formats so you can test yourself with provided demos. This guide to the rules and practices of typography avoids the temptation to stray into other areas of design technique, preferring to cover the essential skills of the professional typographer in the detail required to arm students and graduates with the knowledge needed for a successful start to their chosen career.