Publisher: John Wiley & Sons
ISBN: 1444359274
Size: 33.27 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 616
View: 5858
Book Description:
Media Selling
by Charles Warner, Media Selling Book available in PDF, EPUB, Mobi Format. Download Media Selling books, This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market dataSelling Outer Space
Author: James Lee Kauffman
Publisher: Studies in Rhetoric and Commun
ISBN:
Size: 75.82 MB
Format: PDF
Category : Language Arts & Disciplines
Languages : en
Pages : 190
View: 5435
Book Description:
Publisher: Studies in Rhetoric and Commun
ISBN:
Size: 75.82 MB
Format: PDF
Category : Language Arts & Disciplines
Languages : en
Pages : 190
View: 5435
Book Description:
Selling Outer Space
by James Lee Kauffman, Selling Outer Space Book available in PDF, EPUB, Mobi Format. Download Selling Outer Space books, "Kauffman's book sheds light on the origins, uses, strengths, and weaknesses of the prevailing frontier metaphor for manned space exploration". -- American Historical ReviewDigital Selling
Author: Grant Leboff
Publisher:
ISBN: 9780749475079
Size: 43.45 MB
Format: PDF, ePub, Docs
Category :
Languages : en
Pages : 208
View: 6443
Book Description:
Publisher:
ISBN: 9780749475079
Size: 43.45 MB
Format: PDF, ePub, Docs
Category :
Languages : en
Pages : 208
View: 6443
Book Description:
Digital Selling
by Grant Leboff, Digital Selling Book available in PDF, EPUB, Mobi Format. Download Digital Selling books, The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. "Digital Selling" makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more. Packed with great advice for business people on engaging with their customers online and via social media, "Digital Selling" explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network and more. As such, sales professionals, digital sales directors, senior directors, small business owners and anyone required to make strategic decisions, implement programs, and go out and sell seeking new ideas and ways to reach their markets will benefit from this straightforward and practical book from one of today's thought leaders on digital sales and marketing.Selling Printing And Direct Advertising
Author: Richard Messner
Publisher:
ISBN:
Size: 56.31 MB
Format: PDF, Docs
Category : Printing
Languages : en
Pages : 351
View: 7245
Book Description:
Publisher:
ISBN:
Size: 56.31 MB
Format: PDF, Docs
Category : Printing
Languages : en
Pages : 351
View: 7245
Book Description:
Selling Printing And Direct Advertising
by Richard Messner, Selling Printing And Direct Advertising Book available in PDF, EPUB, Mobi Format. Download Selling Printing And Direct Advertising books,Beverage Media
Author:
Publisher:
ISBN:
Size: 35.60 MB
Format: PDF, Mobi
Category : Alcoholic beverages
Languages : en
Pages :
View: 1395
Book Description:
Publisher:
ISBN:
Size: 35.60 MB
Format: PDF, Mobi
Category : Alcoholic beverages
Languages : en
Pages :
View: 1395
Book Description:
Beverage Media
by , Beverage Media Book available in PDF, EPUB, Mobi Format. Download Beverage Media books,Mass Media In America
Author: Don R. Pember
Publisher:
ISBN:
Size: 35.20 MB
Format: PDF
Category : Mass media
Languages : en
Pages : 389
View: 7490
Book Description:
Publisher:
ISBN:
Size: 35.20 MB
Format: PDF
Category : Mass media
Languages : en
Pages : 389
View: 7490
Book Description:
Mass Media In America
by Don R. Pember, Mass Media In America Book available in PDF, EPUB, Mobi Format. Download Mass Media In America books,Broadcast And Cable Selling
Author: Charles Warner
Publisher:
ISBN:
Size: 20.28 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 447
View: 3688
Book Description:
Publisher:
ISBN:
Size: 20.28 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 447
View: 3688
Book Description:
Broadcast And Cable Selling
by Charles Warner, Broadcast And Cable Selling Book available in PDF, EPUB, Mobi Format. Download Broadcast And Cable Selling books,Advertising Agency And Advertising Selling
Author:
Publisher:
ISBN:
Size: 17.71 MB
Format: PDF, ePub, Mobi
Category : Advertising
Languages : en
Pages :
View: 1444
Book Description:
Publisher:
ISBN:
Size: 17.71 MB
Format: PDF, ePub, Mobi
Category : Advertising
Languages : en
Pages :
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Advertising Agency And Advertising Selling
by , Advertising Agency And Advertising Selling Book available in PDF, EPUB, Mobi Format. Download Advertising Agency And Advertising Selling books,Media Spectrum
Author:
Publisher:
ISBN:
Size: 48.23 MB
Format: PDF, Docs
Category : Audio-visual education
Languages : en
Pages :
View: 4033
Book Description:
Publisher:
ISBN:
Size: 48.23 MB
Format: PDF, Docs
Category : Audio-visual education
Languages : en
Pages :
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Book Description:
Media Spectrum
by , Media Spectrum Book available in PDF, EPUB, Mobi Format. Download Media Spectrum books,Advertising And Selling
Author:
Publisher:
ISBN:
Size: 50.51 MB
Format: PDF, ePub, Docs
Category : Advertising
Languages : en
Pages :
View: 5565
Book Description:
Publisher:
ISBN:
Size: 50.51 MB
Format: PDF, ePub, Docs
Category : Advertising
Languages : en
Pages :
View: 5565
Book Description: