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Author: Charles Warner
Publisher: John Wiley & Sons
ISBN: 1444359274
Size: 72.20 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 616
View: 933

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Book Description:

Media Selling

by Charles Warner, Media Selling Book available in PDF, EPUB, Mobi Format. Download Media Selling books, This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

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Author: Ed Shane
Publisher: Gulf Professional Publishing
ISBN: 9780240803272
Size: 56.55 MB
Format: PDF, Kindle
Category : Technology & Engineering
Languages : en
Pages : 462
View: 3312

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Book Description:

Selling Electronic Media

by Ed Shane, Selling Electronic Media Book available in PDF, EPUB, Mobi Format. Download Selling Electronic Media books, Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this text discusses advertising sales for radio, television and cable, and the Internet. Practical advice in the basics of selling are covered.

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Author: Brian Proffitt
Publisher: Pearson Education
ISBN: 0132869217
Size: 12.21 MB
Format: PDF, ePub
Category : Computers
Languages : en
Pages : 216
View: 7398

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Book Description:

The Paypal Official Insider Guide To Selling With Social Media

by Brian Proffitt, The Paypal Official Insider Guide To Selling With Social Media Book available in PDF, EPUB, Mobi Format. Download The Paypal Official Insider Guide To Selling With Social Media books, This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace. Key social media sales strategies, tactics, action plans, and real-world success stories for all kinds of sellers are presented, making it easier for sellers to choose the right solutions with PayPal. This book shows sellers how they can deploy PayPal payment tools, products, and services through their presence on social media. Sellers will see how to apply PayPal via custom apps, buttons, badges, widgets, and more. Sellers using PayPal can help buyers make transactions as part of their regular networking on posts, blogs, tweets, podcasts, videos, group-sites, and more. This book provides a PayPal playbook to help casual sellers and established business owners use social media to build better ongoing customer relationships and more profits online.

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Author: Marques Vickers
Publisher: Marquis Publishing
ISBN:
Size: 55.32 MB
Format: PDF, ePub, Mobi
Category : Art
Languages : en
Pages : 109
View: 406

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Book Description:

The Ultimate Guide To Selling Art Online

by Marques Vickers, The Ultimate Guide To Selling Art Online Book available in PDF, EPUB, Mobi Format. Download The Ultimate Guide To Selling Art Online books, The second edition of author Marques Vickers’ The Ultimate Guide To Selling Art Online is a concise reference source for artists enabling creative entrepreneurs to maximize the expanding sales capabilities of the Internet. This edition details important exposure strategies, existing and emerging sales opportunities and valuable promotional outlets. Over 500 useful reference websites are provided referencing art marketing, website design, sales and promotion outlets. This Ultimate Art Guide stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an artist website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and an artist’s articulation of their creative vision. Practical advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, direct mail and the cultivation of a potential and existing client base to establish long-term sustainability. Concrete and instructive sales advice is provided on the most direct online sources available today for artists including online art galleries, eBay, Amazon and Etsy marketplace stores, auction houses, design industry outlets and barter exchanges. A chapter stresses alternative income sources including giclée reproductions and licensed art images. CONTENTS: A Fresh Dependency and Integration of Social Media Designing An Artist’s Website Drawing Traffic To Your Social Media Pages and Website Cultivating Media Exposure and Email Marketing Alternative Income Sources through Self-Publishing and Licensing Who Buys Art? Online Art Gallery Sales Outlets Selling Via eBay, Etsy and Amazon Marketplaces Consigning and Selling Through Auction Houses Barter Exchanges and Cashless Transactions

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Author: M. Iqani
Publisher: Springer
ISBN: 1137272139
Size: 11.82 MB
Format: PDF, Docs
Category : Social Science
Languages : en
Pages : 190
View: 1825

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Book Description:

Consumer Culture And The Media

by M. Iqani, Consumer Culture And The Media Book available in PDF, EPUB, Mobi Format. Download Consumer Culture And The Media books, How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture.

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Author: Eugene Secunda
Publisher: Greenwood Publishing Group
ISBN: 9780275995232
Size: 58.66 MB
Format: PDF, ePub, Mobi
Category : History
Languages : en
Pages : 231
View: 904

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Book Description:

Selling War To America

by Eugene Secunda, Selling War To America Book available in PDF, EPUB, Mobi Format. Download Selling War To America books, Analyzes the American government's successes and failures in winning domestic support for the foreign wars of the twentieth and twenty-first centuries.

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Author: Library of Congress. Cataloging Policy and Support Office
Publisher:
ISBN:
Size: 15.96 MB
Format: PDF, ePub, Docs
Category : Subject headings, Library of Congress
Languages : en
Pages :
View: 3531

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Book Description:

Library Of Congress Subject Headings

by Library of Congress. Cataloging Policy and Support Office, Library Of Congress Subject Headings Book available in PDF, EPUB, Mobi Format. Download Library Of Congress Subject Headings books,

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Author: Library of Congress
Publisher:
ISBN:
Size: 20.36 MB
Format: PDF, ePub, Mobi
Category : Subject headings
Languages : en
Pages :
View: 7565

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Book Description:

Library Of Congress Subject Headings

by Library of Congress, Library Of Congress Subject Headings Book available in PDF, EPUB, Mobi Format. Download Library Of Congress Subject Headings books,

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Author: Paul Nesbitt-Larking
Publisher: University of Toronto Press
ISBN: 144260428X
Size: 19.47 MB
Format: PDF, Kindle
Category : Political Science
Languages : en
Pages : 416
View: 2104

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Book Description:

Politics Society And The Media Second Edition

by Paul Nesbitt-Larking, Politics Society And The Media Second Edition Book available in PDF, EPUB, Mobi Format. Download Politics Society And The Media Second Edition books, Politics, Society, and the Media is the first comprehensive political sociology of the media to be published in Canada. Paul Nesbitt-Larking draws upon a range of disciplines, including cultural and media studies, political economy, social theory, and political science to provide an analysis of the relationship between power and representation in Canada. The framework for the book presents a model of the mutual interaction between politics and the media. Attention is focused in the early chapters on how cultural, ideological, economic, and governmental forces shape and condition the production of media in Canada. Chapters on the work of Innis, Grant, McLuhan, and their postmodern successors place the evolution of McLuhan's theoretical argument that "the medium is the message" at the heart of the book. Canadian identity, and how to understand Canadian media politically, is the subject of a chapter on textual analysis. Two extensive chapters follow on the media’s influence and effects on politics. In addition to standard topics on politics and the media, this new edition offers much more: an examination of the media on the politics of gender and aboriginal peoples, the micro-politics of the media workplace, and an exploration of important media-related considerations. Throughout, reference is made to relevant and compelling issues placed within the context of media theory.

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Author: Jack Lule
Publisher: Rowman & Littlefield
ISBN: 0742568369
Size: 60.20 MB
Format: PDF, ePub
Category : Political Science
Languages : en
Pages : 175
View: 880

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Book Description:

Globalization And Media

by Jack Lule, Globalization And Media Book available in PDF, EPUB, Mobi Format. Download Globalization And Media books, This lively and accessible book argues for the central role of media in understanding globalization. Indeed, Jack Lule convincingly shows that globalization could not have occurred without media. From earliest times, humans have used media to explore, settle, and globalize their world. In our day, media has made the world progressively "smaller" as nations and cultures come into increasing contact. Yet despite optimistic predictions, the world has not become flat, with playing fields leveled and opportunities for all. Instead, the author argues, globalization and media are combining to create a divided world of gated communities and ghettos, borders and boundaries, suffering and surfeit, beauty and decay. By breaking down the economic, cultural, and political impact of media, and through a rich set of case studies from around the globe, Lule describes a global village of Babel-invoking the biblical town punished for its vanity by seeing its citizens scattered, its language confounded, and its destiny shaped by strife.

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