by Charles Warner, Media Selling Book available in PDF, EPUB, Mobi Format. Download Media Selling books, This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
by James Lee Kauffman, Selling Outer Space Book available in PDF, EPUB, Mobi Format. Download Selling Outer Space books, "Kauffman's book sheds light on the origins, uses, strengths, and weaknesses of the prevailing frontier metaphor for manned space exploration". -- American Historical Review
by Grant Leboff, Digital Selling Book available in PDF, EPUB, Mobi Format. Download Digital Selling books, The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. "Digital Selling" makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more. Packed with great advice for business people on engaging with their customers online and via social media, "Digital Selling" explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network and more. As such, sales professionals, digital sales directors, senior directors, small business owners and anyone required to make strategic decisions, implement programs, and go out and sell seeking new ideas and ways to reach their markets will benefit from this straightforward and practical book from one of today's thought leaders on digital sales and marketing.