Sport Marketing

Sport Marketing PDF
Author: Walter Freyer
Publisher: Erich Schmidt Verlag GmbH & Co. KG
ISBN: 9783503129836
Size: 16.93 MB
Format: PDF, Docs
Category : Sports
Languages : de
Pages : 694
View: 5909

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Book Description:

Sport Marketing

by Walter Freyer, Sport Marketing Book available in PDF, EPUB, Mobi Format. Download Sport Marketing books, HauptbeschreibungSportliche Leistungen und Erfolge werden auf allen Ebenen immer professioneller vermarktet: von den Mega-Events und Profi-Ligen des Spitzensports über Fitness-Studios und Sportreisen bis zu lokalen Veranstaltungen im Breiten- und Freizeitsport. Doch um das gesamte Marketing-Instrumentarium im Sport erfolgreich einsetzen zu können, brauchen Sportmanager, Vereinsmitarbeiter und Sponsoren fundiertes Grundlagenwissen. Dieses eBook bietet eine umfassende Darstellung zentraler Aspekte des Sport-Marketing. Die Leser erfahren, wie sie - systematisch Marketingkonzepte und -strategien f.







Sport Marketing

Sport Marketing PDF
Author: Ronny Wendt
Publisher: GRIN Verlag
ISBN: 3640368118
Size: 56.76 MB
Format: PDF, ePub, Docs
Category :
Languages : de
Pages : 20
View: 3381

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Book Description:

Sport Marketing

by Ronny Wendt, Sport Marketing Book available in PDF, EPUB, Mobi Format. Download Sport Marketing books, Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Hochschule Harz - Hochschule fur angewandte Wissenschaften (FH) (Hochschule Harz), Veranstaltung: Marketing, Sprache: Deutsch, Abstract: Die Hausarbeit gibt einen kleinen Uberblick uber das komplexe Thema Sport-Marketing." Das Kapitel Zwei wird einen zusammenfassende Darstellung uber die beiden Unterteilungen des Sport-Marketing geben. Weiterfuhrend wird dann im Kapitel Drei eine Beschreibung der Besonderheiten des Sport-Marketing erarbeitet, um dann im nachsten Kapitel die Marketing-Management-Methode fur den Sport zu erklaren. Hier werden Funf Phasen beschrieben: und zwar jene von der Marketing-Idee bis zum fertigen Marketing-Konzept. Am Ende wird ein Ausblick auf die Zukunft des Sport-Marketings gegeben."







Sport Marketing

Sport Marketing PDF
Author: Bernard J. Mullin
Publisher: Human Kinetics
ISBN: 1492584347
Size: 66.43 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 504
View: 4198

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Book Description:

Sport Marketing

by Bernard J. Mullin, Sport Marketing Book available in PDF, EPUB, Mobi Format. Download Sport Marketing books, Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionized the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. It also includes these updates: •A web study guide featuring exclusive video interviews with industry professionals and accompanying activities that tie core concepts and strategies from the book into applied situations •Instructor ancillaries enhanced by gradable chapter quizzes that can be used with learning management systems •An attractive and engaging full-color interior •Chapter objectives, opening scenarios, engaging sidebars, and photos throughout the text that guide students in grasping important concepts •Wrap-Up, Activities, and Your Marketing Plan sections at the end of each chapter that offer opportunities for self-assessment and review The highly respected authors have long been recognized for their ability to define this exciting field, combining academic study and current research with industry experience for an unmatched learning experience for students preparing to enter the working world. The content in this fourth edition of Sport Marketing has been reorganized to make it easier to use in the classroom. Chapters 1 through 3 provide an overview of the field of sport marketing as an area of study and profession. Chapters 4 and 5 teach students how to research and study the behaviors of sport consumers, including an overview of marketing segmentation. Chapters 6 through 13 provide extensive information on the nuts and bolts of the field, including the five Ps of sport marketing and special sections on branding, sales and service, engagement and activation, community relations, and social media. The final chapters explore legal issues, integration, and the future of sport marketing. Instructors may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. All materials, including the web study guide, instructor guide, test package, presentation package plus image bank, and LMS-compatible chapter quizzes, are available online. The world of sport marketing continues to evolve. Sport Marketing, Fourth Edition With Web Study Guide, offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing and how to enhance the sport experience.







Sport Marketing

Sport Marketing PDF
Author: Bernard James Mullin
Publisher: Human Kinetics
ISBN: 9780736060523
Size: 55.58 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 539
View: 437

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Book Description:

Sport Marketing

by Bernard James Mullin, Sport Marketing Book available in PDF, EPUB, Mobi Format. Download Sport Marketing books, This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.







Sport Marketing

Sport Marketing PDF
Author: George R. Milne
Publisher: Jones & Bartlett Learning
ISBN: 9780763708733
Size: 25.40 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 169
View: 7297

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Book Description:

Sport Marketing

by George R. Milne, Sport Marketing Book available in PDF, EPUB, Mobi Format. Download Sport Marketing books, This edition presents cutting-edge conceptual and empirical approaches for managers to conduct relationships with consumers.







International Sport Management

International Sport Management PDF
Author: Eric W. MacIntosh
Publisher: Human Kinetics Publishers
ISBN: 1492556785
Size: 58.81 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 456
View: 4855

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Book Description:

International Sport Management

by Eric W. MacIntosh, International Sport Management Book available in PDF, EPUB, Mobi Format. Download International Sport Management books, International Sport Management, Second Edition, serves as an invaluable guide for students as they build careers that require an understanding of the relationships, influences, and responsibilities of sport management in a global context.







Management Handbuch Sport Marketing

Management Handbuch Sport Marketing PDF
Author: Arnold Hermanns
Publisher: Vahlen
ISBN: 3800643871
Size: 34.57 MB
Format: PDF, ePub
Category : Business & Economics
Languages : de
Pages : 621
View: 6520

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Book Description:

Management Handbuch Sport Marketing

by Arnold Hermanns, Management Handbuch Sport Marketing Book available in PDF, EPUB, Mobi Format. Download Management Handbuch Sport Marketing books, Anwendungsorientiertes Sport-Marketing Marketing und Sport sind in den letzten Jahren mehr und mehr zusammengewachsen. Sportliche Erfolge werden von den Verantwortlichen zunehmend auch in wirtschaftliche Erfolge umgewandelt, gleichzeitig gewinnen Ansätze der Markenführung und der Effizienzorientierung an Bedeutung. Das Management-Handbuch Sport-Marketing analysiert diese voranschreitende Professionalisierung: Es stellt die Vermarktungsansätze aktiver Sportangebote von Vereinen und Fitnessstudios vor, analysiert die Marketingkonzepte von Einzelsportlern, Teams, Ligen und Verbänden und stellt die Folge- und Nachbarmärkte des Sports mit den Schwerpunkten Sportmedien, Sportartikel und Sporttourismus dar. Die Autoren Prof. Dr. Arnold Hermanns arbeitet an der Universität der Bundeswehr München und an der Privaten Wirtschaftsuniversität Seekirchen/Österreich. Prof. Dr. Florian Riedmüller lehrt und forscht zum Thema Sportmarketing an der Fachhochschule Braunschweig/Wolfenbüttel.







Cases In Sport Marketing

Cases in Sport Marketing PDF
Author: Mark A. McDonald
Publisher: Jones & Bartlett Learning
ISBN: 9780763708634
Size: 69.12 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 351
View: 7443

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Book Description:

Cases In Sport Marketing

by Mark A. McDonald, Cases In Sport Marketing Book available in PDF, EPUB, Mobi Format. Download Cases In Sport Marketing books, Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.







The Marketing Of Sport

The Marketing of Sport PDF
Author: John G. Beech
Publisher: Pearson Education
ISBN: 9780273688266
Size: 17.93 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 555
View: 561

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Book Description:

The Marketing Of Sport

by John G. Beech, The Marketing Of Sport Book available in PDF, EPUB, Mobi Format. Download The Marketing Of Sport books, This book sets an agenda for the future development of sport marketing and raises the profile of sport as a focus for academic study. The reader is also encouraged to develop a critical appreciation of this globally valuable and increasingly important sector, making it an ideal text for undergraduate and postgraduate students on sport, marketing and general business degree programmes. It includes 24 chapters contributed by leading authorities from the UK, Ireland, the US, Greece, France, New Zealand and Australia. The chapters address important developments including sponsorship and endorsements, branding, fan behaviour, merchandising, ticketing and the globalization of sport. It has over 60 international case studies. Learning outcomes, case study questions and recommended further reading all enhance students' learning and development.







Sport Marketing

Sport Marketing PDF
Author: Windy Dees
Publisher: Human Kinetics
ISBN: 1492594628
Size: 12.14 MB
Format: PDF, Mobi
Category : Sports
Languages : en
Pages : 488
View: 5493

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Book Description:

Sport Marketing

by Windy Dees, Sport Marketing Book available in PDF, EPUB, Mobi Format. Download Sport Marketing books, Sport Marketing presents a modernized, current-day approach to the dynamic world of sport marketing. With engaging, comprehensive coverage, students will develop valuable marketing skills and prepare for a successful career in this competitive industry.