Strategic Brand Management

Strategic Brand Management PDF
Author: Kevin Lane Keller
Publisher: Prentice Hall
ISBN: 9780132664257
Size: 24.96 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 562
View: 5284

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Book Description:

Strategic Brand Management

by Kevin Lane Keller, Strategic Brand Management Book available in PDF, EPUB, Mobi Format. Download Strategic Brand Management books, Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.







The New Strategic Brand Management

The New Strategic Brand Management PDF
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
ISBN: 0749450851
Size: 37.55 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 560
View: 5201

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Book Description:

The New Strategic Brand Management

by Jean-Noël Kapferer, The New Strategic Brand Management Book available in PDF, EPUB, Mobi Format. Download The New Strategic Brand Management books, Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy. The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brands (luxury, corporate and retail), international examples, and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka. Explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.







Strategic Brand Management

Strategic Brand Management PDF
Author: Jean-Noël Kapferer
Publisher: Simon and Schuster
ISBN: 0029170451
Size: 13.60 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 341
View: 3432

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Book Description:

Strategic Brand Management

by Jean-Noël Kapferer, Strategic Brand Management Book available in PDF, EPUB, Mobi Format. Download Strategic Brand Management books, "The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.







Strategic Brand Management

Strategic Brand Management PDF
Author: Richard Rosenbaum-Elliott
Publisher: Oxford University Press, USA
ISBN: 0198704208
Size: 12.79 MB
Format: PDF, Docs
Category : Brand name products
Languages : en
Pages : 320
View: 7157

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Book Description:

Strategic Brand Management

by Richard Rosenbaum-Elliott, Strategic Brand Management Book available in PDF, EPUB, Mobi Format. Download Strategic Brand Management books, Strategic Brand Management third edition, uniquely analyses the social andcultural aspects of brand strategy and its influence on consumerperceptions around the world.Written by experts in the field, itis designed to ensure students are confident in analysing traditionalideas of brand equity and positioning and are able to understand theemotional and cultural connections brands create and employ. The book'sinnovative framework separates a brand's concept into its functionaland emotional parts to give students a complete understanding of howbrands operate and compete for consumer loyalty.In addition,brand management theory is applied to a wealth of engaging real-lifecase studies and full colour images clearly illustrate brand strategiesin action. Diverse and dynamic examples include Red Bull, Fiat, andVirgin, as well as innovative Australian stationery brands, Scandinaviancoffee companies, and international retail giants.As a result, Strategic Brand Managementis the complete and essential textbook for students aiming to developtheir academic and professional skills and learn more about thischallenging andprofitable industry. New to this editionUpdatedand extended coverage of online and technological changes to brandmanagement strategies, including social media and internet communities.Wider international coverage with new examples from Asia, Australia, and Europe.A new full colour presentation givesdiagrams and photographs more impact, better enhancing the reader'sunderstanding of brand management theory and practice.A range of new and updated case studies andexamples illustrate significant developments in brand managementpractice since 2011.New key concept boxes allow the reader to recap and review the core theories and ideas set out at the beginning of each chapter.







Strategic Brand Management

Strategic Brand Management PDF
Author: Kevin Lane Keller
Publisher:
ISBN: 9781292314969
Size: 77.25 MB
Format: PDF, ePub, Docs
Category :
Languages : en
Pages : 624
View: 6900

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Book Description:

Strategic Brand Management

by Kevin Lane Keller, Strategic Brand Management Book available in PDF, EPUB, Mobi Format. Download Strategic Brand Management books, For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers.







Strategic Brand Management 3 E

Strategic Brand Management  3 E PDF
Author: Keller
Publisher: Pearson Education India
ISBN: 9788131719770
Size: 73.51 MB
Format: PDF
Category : Brand name products
Languages : en
Pages : 720
View: 4517

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Book Description:

Strategic Brand Management 3 E

by Keller, Strategic Brand Management 3 E Book available in PDF, EPUB, Mobi Format. Download Strategic Brand Management 3 E books, Keller, Strategic Brand Management, 3E Provides Insights Into How To Create Profitable Brand Strategies By Building, Measuring, And Managing Brand Equity.







Strategic Brand Management 3rd Edition

Strategic Brand Management  3rd Edition PDF
Author: Alexander Chernev
Publisher: Cerebellum Press
ISBN:
Size: 49.62 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 266
View: 5941

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Book Description:

Strategic Brand Management 3rd Edition

by Alexander Chernev, Strategic Brand Management 3rd Edition Book available in PDF, EPUB, Mobi Format. Download Strategic Brand Management 3rd Edition books, In Strategic Brand Management, Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include developing a meaningful value proposition, designing brand attributes, developing an impactful brand communication campaign, managing brand portfolios, cobranding, brand repositioning and realignment, managing brand extensions, measuring brand impact, the legal aspects of protecting the brand, and developing a strategic brand management plan. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.







Pearson Etext For Strategic Brand Management

Pearson Etext for Strategic Brand Management PDF
Author: Kevin Keller
Publisher: Pearson
ISBN: 9780135641378
Size: 78.63 MB
Format: PDF
Category :
Languages : en
Pages :
View: 519

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Book Description:

Pearson Etext For Strategic Brand Management

by Kevin Keller, Pearson Etext For Strategic Brand Management Book available in PDF, EPUB, Mobi Format. Download Pearson Etext For Strategic Brand Management books, Create profitable brand strategies by building, measuring, and managing brand equity. Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers. For courses in brand management. Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience that can be adopted on its own as the main course material. It lets students highlight, take notes, and review key vocabulary all in one place, even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily customize the table of contents, schedule readings and share their own notes with students so they see the connection between their eText and what they learn in class -- motivating them to keep reading, and keep learning. And, reading analytics offer insight into how students use the eText, helping educators tailor their instruction. NOTE: This ISBN is for the Pearson eText access card. For students purchasing this product from an online retailer, Pearson eText is a fully digital delivery of Pearson content and should only be purchased when required by your instructor. In addition to your purchase, you will need a course invite link, provided by your instructor, to register for and use Pearson eText.







Strategic Brand Management

Strategic Brand Management PDF
Author: Dr Kevin Lane Keller
Publisher: Pearson Higher Ed
ISBN: 0273737880
Size: 37.20 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 968
View: 4329

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Book Description:

Strategic Brand Management

by Dr Kevin Lane Keller, Strategic Brand Management Book available in PDF, EPUB, Mobi Format. Download Strategic Brand Management books, Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics from both academics and industry participants. It also combines a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day and long-term brand decisions.







Strategic Brand Management

Strategic Brand Management PDF
Author:
Publisher:
ISBN:
Size: 63.99 MB
Format: PDF, Kindle
Category :
Languages : en
Pages :
View: 6901

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Book Description:

Strategic Brand Management

by , Strategic Brand Management Book available in PDF, EPUB, Mobi Format. Download Strategic Brand Management books,